Agribusiness Department

College of Agriculture, Food & Environmental Sciences

Dr. Marianne McGarry Wolf, Ph.D.

Department Head, Agribusiness Department

California Polytechnic, State University

Dr. Marianne McGarry Wolf Ph.D. Dr. Wolf earned her B.A., M.A. and Ph.D. at Johns Hopkins University in Economics. Dr. Wolf is a Professor of Food and Wine Business at California Polytechnic State University. She teaches Branded Wine Marketing, Wine Marketing Research and Market Analysis and Wine Business and Agribusiness Strategies. Dr. Wolf’s research interests examine the factors that motivate consumers to buy a particular brand of food or wine. She has published numerous peer review journal articles, proceedings from conferences and popular press articles. She has coauthored two books on the topic of simulated test marketing and marketing new products successfully. In addition, she has authored eleven chapters in seven books examining the factors that impact the demand for wine and food products. Her numerous published research projects examine wine and food consumers in the United States, Australia, Italy, Spain, Ireland, Colombia, Finland and Japan. Her most recent contributions to the literature concern consumer segmentation by generation, consumer knowledge of sustainability, consumer attitudes toward wine labels, fair trade, wine closures, the use of social media in wine marketing and the use of technology in wine purchasing.

EDUCATION:

GRADUATE STUDIES: The Johns Hopkins University Ph.D. Economics, M.A. Economics

UNDERGRADUATE STUDIES: The Johns Hopkins University B.A. Economics Departmental Honors, General Honors, Dean's List

ACADEMIC EXPERIENCE:

September 2018 – Present DEPARTMENT HEAD: California Polytechnic State University Agribusiness Department, San Luis Obispo, CA
Responsibilities: Managing faculty schedules and resources; Development of funds to support hands-on student learning.

September 2015 - August 2018 PROFESSOR: California Polytechnic State University Wine and Viticulture Department, San Luis Obispo, CA
Responsibilities: Teaching undergraduate courses in Wine Business Marketing Research, Wine Business Strategies, Branded Wine Marketing and administrative committees.

September 2014 - September 2015 INTERIM DEPARMENT HEAD: California Polytechnic State University Wine and Viticulture Department, San Luis Obispo, CA
Responsibilities: Managing faculty schedules and resources; Managing pilot winery resources; Managing vineyard resources; Development of funds to support new wine and viticulture center and vineyard.

2013 - June 2014 PROFESSOR: California Polytechnic State University Wine and Viticulture Department, San Luis Obispo, CA
Responsibilities: Teaching undergraduate courses in Agribusiness Marketing Research, Agribusiness Marketing Planning, International Agribusiness Marketing, and Agricultural Economics; Advising students; Supervising senior projects and Serving on MS Committees.

2000 - 2013 PROFESSOR:  California Polytechnic State University Agribusiness Department, San Luis Obispo, CA
Responsibilities: Teaching undergraduate courses in Agribusiness Marketing Research, Agribusiness Marketing Planning, International Agribusiness Marketing, and Agricultural Economics; Advising students; Supervising senior projects and Serving on MS Committees.

Recipient: Senior Project Advisor Award; Sunkist College of Agriculture Faculty Award 2004.

Related Content

Connect with Us

Contact Us

Faculty Publications AY 2018/19

Appalachia Has Got Talent, But Why Does It Flow Away? A study on the determinants of brain drain from rural USA.

More Faculty Publications